Now, Basic Attention Token (BAT) allows cryptocurrency enthusiasts to gain its tokens in an alternative way to most other coins — by watching ads or taking the new Coinbase Earn educational lessons and interactive tasks.

Meanwhile, BAT took a surge of 32 percent from $0.1008 to $0.1331. At the time of writing, BAT has been trading around $0.115 at 33rd position on Coinmarketcap.

According to Coinbase’s announcement, those who decide to take part in viewing the lessons will be rewarded with $10 in BAT. The educational lessons and activity will be available to the people who have received an e-mail invite by Coinbase. The community seemed to have responded well to the announcement, considering the pump in the price of the token in a one-day time frame.

“Earn $10 worth of BAT with a new Coinbase Earn opportunity today. Check out the Earn page to view educational videos about Basic Attention Token and try out the blockchain-friendly Brave browser to begin earning.”

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If you are unfamiliar with BAT, it is the native currency of the very popular brave browser, which uses bat to turn the normal internet browser business model on its head and does not expose users data to advertisers.

This program allows publishers and other content creators to earn cryptocurrency payments, denominated in BAT, based on the amount of time that users spend on their websites. They can then withdraw these tokens to external ethereum wallets, or convert them to their local currency through cryptocurrency brokerage service Uphold. Brave is not on the same level as Chrome and Safari, but it has been gaining momentum for those who are tired of the large technology giants selling their data and search histories.