Litecoin (LTC) is rallying along with a majority of the crypto market today, but they have unique exposure to this green wave.

Litecoin is now an official sponsor for the upcoming UFC match between the 31-year-old champion Jon Jones and the 31-year-old challenger Alexander Gustafsson for the light heavyweight title. The fight is scheduled to take place on Dec. 29 in California.

“With brands and institutions continuing to push into cryptocurrency and blockchain, this is yet another signal of this technology moving closer towards the mainstream,” it continued. The Litecoin foundation, which aims to help promote adoption of the cryptocurrency, also said it hopes to continue the UFC partnership in the longer term.

Says the Litecoin Foundation:

“Having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before.”

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In the interview, the Foundation member went to subsequently draw lines between UFC’s upbringing and that of Litecoin, touching that the grassroots origins are something that crypto can resonate with.

“They have over 1.1 billion viewers worldwide and over 180 countries. It’s a global sporting brand and obviously very dear to a lot of people. We see Litecoin as the payments coin for the world, and this is the perfect way to bring that out to a lot of people.”

If readers are not familiar, LTC is a рееr-tо-рееr сrурtосurrеnсу аnd open ѕоurсе software project released under MIT/X11 lісеnѕеѕ. Crеаtіоn аnd transfer оf соіnѕ іѕ bаѕеd on an ореn source сrурtоgrарhіс рrоtосоl and іѕ nоt mаnаgеd bу аnу сеntrаl authority. Whіlе inspired bу, and in mоѕt regards technically almost іdеntісаl tо Bіtсоіn (BTC), Litecoin іѕ far quісkеr аnd cheaper.

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